Customer Relationship Management (or CRM) allows you to gather and interpret critical customer information in one central location. The CRM software is a real-time “window” into the patron experience and allows you the opportunity to deliver personalized service, recognize customer habits, and respond to concerns in a timely and effective manner. Create customer tabs for ancillary departments such as food and beverage, merchandise, maintenance, security, and admissions to ensure the entire venue or organziation is represented. Keep track of customer complaints or suggestions and assign them to appropriate representatives for follow up. In short, our CRM software affords you the data you need to better serve your customers.